Enter an account's typical views per reel, how often it posts, and the product price. The calculator estimates the informed audience those views create, then shows what it sells without a lead magnet (1 in 25) and with a lead magnet and a proper launch structure (3 in 25). When the numbers look right, build the creator's page at the bottom.
This account is leaving — a month on the table.
| Window | Informed | Without | With lead magnet | Left on the table |
|---|---|---|---|---|
| Per reel— | — | — | — | — |
| Per month— | — | — | — | — |
Same audience. The lead magnet and launch structure triple how many of them buy.
Iman ran lead magnets, a nurture sequence and a five-day live challenge. About 200,000 people were in the room at the day-one peak, and 24,699 joined. That is 12.3%, or about 3.1 out of every 25. Jessica Carter sold to her reel audience with no lead magnet and no launch structure, and converted 1 in 25. The same informed audience, handled with structure, bought at three times the rate.
Measured against all 2M registrations, 1.23% bought. Against his roughly 10M followers across YouTube and Instagram, it is about 0.25%. The calculator uses the informed-audience comparison, because that is the number both launches share.
In the 60 days before her August launch her reels did 6.4M views and she sold to 2,953 buyers. At 1 in 25, that implies about 73,800 informed people, or 1.15% of views. In the 30 days to her September close, 24.6M views produced 10,080 total buyers: about 252,000 informed, or 1.02%. She had roughly 74,000 followers at the first launch, and 74,000 ÷ 25 = 2,960, within 7 buyers of what she actually sold.
She posted every day from June through August, missing about 5 uploads in August. The 60-day window before launch averages about 107K views per reel (6.4M ÷ 60). That is a single average from the total, so the example puts it in both view boxes. In the September window the 11M-view reel carried almost half of the 24.6M views; the other ~13.6M across roughly 29 reels works out to about 470K per reel.
The 1% rate is measured against total views, including the big reels. Excluding the 11M reel would push September to about 1.85%, so 1% is the conservative choice for a creator without a breakout reel. Her average price per buyer with the $9 upsell was $64.62 at launch one and $64.03 at close.
The 200,000 figure is Iman's peak live count, not total unique viewers, so the real per-viewer rate is likely somewhat lower than 3.1 in 25. Treat every output as an estimate of what the account can support, and tighten the rates as more launches are added.